At first the whole, un-advertising movement was fresh. Especially as it was aimed right at me and my friends, Generation X. It is now mature enough that agencies can do it badly, which I see more and more.
Case in point: yesterday I saw a billboard for a national burger chain with a history of getting people sick with badly prepared meat. In big letters over a picture of it's new burgers it said "Because you've only taken 4 fake sick days this month." While I'm that the copywriter in the ad agency felt that it was very clear that their new burger was a reward for some lucky slacker, my first impression was "our new burger will make you legitimately sick."
Maybe this is the new thing, where they specifically post stuff like this so that the late night TV shows can make fun of them later?
Posted: Sat - October 14, 2006 at 08:59 AM |